Cheating doesn’t pay

BMW’s web folks in Germany created countless “doorway pages” linking to their site to increase their search rank for a search in Google for “used car.” Google figured out what they were doing, and so long to BMW’s ranking. BMW’s German site has now been given a search rank of zero. You might be able to fool the searchers, but you can’t fool Google…at least, not this time.



Categories: Web Searching

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