Trendwatching 2007

Besides offerings from my favorite site, Trendwatching.com be sure to check out Faith Popcorn’s Predictions 2007.
Marketing guru and author of The Popcorn Report, Clicking and EVEolution, Popcorn predicts…
“…the forging of a new type of identity in the coming years: The New Networked Self.
The technological advances of the information age have produced the most powerful tools yet for shaping our collective human destiny. The world has simultaneously become more fluid and more connected, one of both infinite possibility and extreme intimacy.
As a result, people are turning away from the ego-driven self-aggrandizement that characterized the old era of hyper-consumption. The New Networked Self is far more ecologically aware than her predecessor and sees herself as a tiny, but instrumental part of a much larger picture that is constantly in flux. With this newfound awareness comes a personal sense of responsibility to understand and engage with the whole.”
Here are two examples of particular interest for libraries:
Moral Status Anxiety
In today’s increasingly philanthropic climate, expect conspicuous self- indulgence to go straight to the social guillotine. The globally conscious consumer regards altruistic activities as a necessary part of self-improvement.
The Future: A person’s net worth is no longer measured by dollars earned, but by improvements made. Families compete with each other on how many people they fed while on vacation, and the most envied house on the block is not the biggest, but the most sustainable.
Oldies but Goodies
Our culture is suffering from an experience deficit. With the availability of online knowledge, we’re claiming expertise based only on secondary experience. Now that everyone’s a web-educated know-it-all, we’re secretly longing for authority figures to guide and assure us with indispensable nuggets of wisdom that could only come from having actually accumulated life experience.
The Future: Respect for elders makes a comeback in the form of Ask Your Grandma hotlines and the proliferation of online video clips by seniors showing us how to tie knots and concoct home remedies.



Categories: Keeping Up

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