England’s Love Libraries Campaign

In March of 2006, David Lammy, England’s Minister for Culture, announced the launch of Love Libraries, a campaign to explore a new vision of a 21st century reading service.
Elements of the campaign include:
…exploring a new vision of 21st century reading services that transformed three libraries in twelve weeks into models of a future library service with reading at its heart
All 3 makeover libraries are experimenting with new ways of engaging with the public that meet modern lifestyles and expectations.
KENT: Launch of Reading Garden and “take away” book boxes
NEWQUAY: Taking the books to the beach with their mobile beach library
RICHMOND: Launching the Book Café and book speed dating evenings
…a search for the top ten young librarians of the future in England’s libraries who are making a difference, bringing new energy and positive models for change to the public library service
…coordinated celebrity authors from nine publishers (Random House, Harper Collins, Penguin, Time Warner, Faber, Harlequin, Bloomsbury, Hachette and Macmillan) at libraries designed to get adults back into English libraries