Understanding Today’s Boomer Library Consumer

Nationally-renowned Boomer expert Matt Thornhill says, “The demographics of California are quickly changing as Baby Boomers reinvent middle age as they reach 50, 60, and beyond. Traditional programs for “seniors” won’t work for Boomers, nor will programs designed for younger adults. It’s time libraries better understood California’s largest, wealthiest, and most influential demographic group.”
Matt Thornhill is president of the Boomer Project, a national leader in marketing and communicating with today’s Boomer Consumer. In this podcast version of an August 7 Infopeople webcast, he shares seven “new rules” libraries need to master in order to effectively serve today’s Boomers. Author of Boomer Consumer, Thornhill will provide insights and practical tips and techniques any
library can put to use immediately.