George & Joan, Thinking Out Loud: The New Age of Innovation

Update (08-06-08): Yikes! The last part of this podcast was cut off (editor’s blunder, mea culpa!). The link is now to a full and complete version.
In their latest podcast, George and Joan discuss the book, The New Age of Innovation by C.K. Prahalad and M.S. Krishnan. George read a review of the book in Information Week. George and Joan discuss some of the big ideas that the book discusses such as getting away from the idea of mass production and mass customization to start treating all members/patrons as individuals, and harnessing the power of the patron to create unique experiences.
Information Week has started a blog to further expand on the book’s ideas.