Today’s news is filled with discussion of last night’s Oscar winners. Did your favorites win? I had not seen many of the nominees or winners, but I did watch trailers to get a feel for some of the films. A good trailer can really get you excited about a movie. It can make you want to go. Libraries can use trailers, too… to promote books! Publishing companies sometimes create really good book trailers, but libraries can also create them and perhaps, with a more personal touch. Libraries can also get others involved in creating book trailers. And luckily, it’s possible to do this without the large budget film studios use to make movie trailers.
“Book trailers are primarily marketing tools. In addition to promoting books, they also promote your library, especially if they are posted online or shared on your local cable TV station.
Video killed the radio star! Each generation has a preferred medium, and video has remained a strong medium for many years. Reaching library patrons via viral video keeps the library fresh, current, and relevant. Posting library-related and library-created videos online, on websites that library users are visiting, meets users where they are.
Video production can empower youth and result in their meaningful participation at your library. The more involved teens are, the more vested they are.
When you go from linking to some videos on your Facebook page or showing some book trailers during a program, to teaching kids how to make videos and planning a program around them, you move several rungs up the ladder of participation. This shift from content consumption to content creation also builds “developmental assets,” things that children and teens need to grow into well-adjusted, healthy, contributing members of adult society. Libraries can use the Developmental Assets Framework created by the Search Institute to justify many new programs, services, and activities in addition to book trailer production.”
In Gallaway’s upcoming course “Reel in Readers”, learners will go beyond understanding why short videos are effective in promoting library materials to youth. They will actually create trailers, too.They will:
- Compare and contrast various styles of video production, such as live action, animations, and machinima
- Explore tools such as Animoto, Scratch, YouTube, and other animation and video creation and editing software
- Use pre-production processes, such as scriptwriting and storyboarding
- Discover best practices in video production by examining a variety of book trailers
- Produce at least one book trailer using any one of the methods introduced in the course
It’s sure to be a fun 4-weeks! Registration for the course is open at https://infopeople.org/civicrm/event/info?reset=1&id=465. For inspiration, check out The One Minute Critic, which is a vidcast or video blog of library staff and users performing 60-second book talks. Its originator, Sam Wallin, also offers advice on how to make your own video.