Using Google Analytics

A great deal of time and energy is spent creating an online presence through library websites, blogs, and social media. It is important to know if your organization’s audience is using the resources or if perhaps you need to make changes. To measure usage and make informed decisions, you need analytics.

Infopeople instructor Rita Gavelis notes that through the regular collection of statistical data or “analytics”, you can:

  • Measure the success of your websites.  Are people viewing pages you worked hard to create?
  • Spot trends. Are more people accessing your site through tablets and smartphones?
  • Make data-driven decisions. Do navigation menus need to be changed?
  • Gain keyword insight. What search terms did people use to find your site?
  • Identify the traffic coming to your site. Are locals coming to your site, or are people accessing from other towns or countries?google_analytics_logo

In her upcoming course, Gavelis will help learners get started with Google Analytics. It’s a short format course, so learners will gain lots of practical information in the span of 2 weeks. From embedding the Google analytics code, to navigating the dashboard, to creating reports, and interpreting data, course participants will leave the course ready to determine how people are using their “online branch”. The course starts April 7th and registration is now open.